Selling Your Home? Here's What Southlake's Top Realtors Want You to Know

If you're searching for a realtor in Southlake, Argyle, Bartonville, Grapevine, Trophy Club, or Roanoke, chances are you're weighing one big question: will my home sell for what it's worth in today's market? According to the National Association of Realtors, 40% of real estate contracts fell through nationally last year — and the leading cause was disputes over repairs. That single statistic is why the strategy behind how you list your home matters just as much as when you list it.

Gina Mullen, founder of Gina Mullen Realty Group and one of DFW's top-ranked real estate professionals, has spent over a decade helping North Texas homeowners navigate exactly this. Her team's approach starts with a pre-listing inspection — now a non-negotiable step for every seller they represent. In Texas, any inspection performed on a home within the last four years must be disclosed to buyers, so getting ahead of issues before listing lets sellers repair what matters, avoid last-minute negotiation chaos during the option period, and in many cases, skip the buyer's inspection altogether.

Pricing strategy has shifted too. In today's buyer-favorable market, listing at full market value and "testing" buyer response tends to backfire — multiple price reductions signal to buyers that something's wrong, even when nothing is. Gina's team instead prices homes strategically just below market value, which often generates multiple competing offers and pushes the final sale price higher. One recent Keller, Texas listing priced at $399,000 sold for $425,000 after receiving five offers.

Local expertise also means understanding what buyers relocating to North Texas are actually looking for. With companies and families continuing to move into Southlake, Grapevine, and surrounding communities, targeted marketing — video content, social media reels, and Facebook advertising aimed at relocating businesses has become essential to getting a home in front of the right buyer quickly.

Perhaps most importantly, Gina emphasizes that real estate decisions in this market are increasingly about quality of life, not just investment return. The average DFW homeowner moves every three to five years, a stark contrast to previous generations who stayed in homes for decades. For sellers who bought during the pandemic-era price surge, that means recalibrating expectations: even after giving back some of that unrealistic gain, most are still walking away with a significant return.

Whether you're preparing to list in the coming months or simply exploring your options, working with an experienced realtor can make the difference between a stressful sale and a smooth one. If you're ready to talk pricing strategy, timing, or what your home is worth in today's market, Gina Mullen Realty Group is here to help you make a confident, well-informed decision.

Sources

• Gina Mullen, Founder, Gina Mullen Realty Group — Interview, GDS Unplugged podcast (primary source for market strategy, pricing approach, and client anecdotes referenced throughout this article).
• National Association of Realtors, Realtors Confidence Index Survey — https://www.nar.realtor/research-and-statistics/research-reports/realtors-confidence-index
  (Note: verify the specific contract-termination figure against the current month's report before publishing — see flag above.)
• Texas REALTORS®, Seller's Disclosure Notice (TXR 1406) — https://www.texasrealestate.com/members/legal-and-ethics/resources/legal-faq/prior-inspection-reports/
  (Source for the requirement that sellers disclose written inspection reports received within the past four years.)
• Texas Property Code § 5.008, Seller's Disclosure of Property Condition — https://statutes.capitol.texas.gov/Docs/PR/htm/PR.5.htm
  (Underlying state law establishing minimum seller disclosure requirements in Texas.)